Profitability and Efficiency Strategist

Mindset + Strategy + Action = Success

I am an ex corporate accountant (one that worked IN the business) square peg who has found my home outside of the round hole in educating and guiding trade and service based business CEO’s in the practice of building sustainably profitable businesses so they can enjoy the freedom they initially started their businesses for.

Through my framework that blends strategy, systems, financial smarts and mindset, I show you how to create a business you love that supports the life you want to live.

With over 20 years in corporate finance across multiple industries in the UK and Australia I have moved to support businesses in a way that is more purposeful and has greater impact on the people and families that each business supports.

Drawing on my years of experience and qualifications, I want to support you as the CEO of your business to create a business that supports the life you want to live and build.

I have always loved numbers and helping people make sense of them, since graduating with an Bachelors Degree in Commerce and Administration, majoring in Accounting and Commercial Law, to then join the Chartered Institute of Management Accountants when I was in London. I excel in the story telling of numbers and supporting businesses make informed decisions by bringing the numbers to life in a relatable way.

Getting Business Owners to a place where they are empowered and know their numbers and know which levers to pull is what I’m best at and what I love. I want to take the overwhelm, headache and confusion out of the numbers and the behind the scenes work so that you can operate the business that you love without the chaos and 100 phone calls a day.

I love making numbers make sense and creating a story around what they mean beyond numbers and percentages. All that corporate experience was great, but I want to have real impact on real people.

My most recent pivot in my professional work in wellbeing, mindset, personal development, boundary setting, group facilitation, mental health, habits and avoiding burnout has given me a unique offering to bring to small businesses. I will support you in improving your profitability, business strategy and efficiency, but to also support you in identifying ways in which you might be holding yourself and your business back, so we are truly looking at the whole picture.

I love working with people who are great at what they do and they do it with integrity.

I want to support you in implementing strategies in your business to harness profitability and efficiencies and take stress out of the equation, so that you get more time and freedom and you are creating a successful business to support your great life.

Let’s chat. Business wasn’t supposed to be done alone, and even when we have a team, life at the top can feel isolating.

I’d love to support you to take your business to the next level and to help you create more time and freedom in your life.

Together, we can take your business from where it is now, to your vision of where you want it to be.

I can’t wait to get started.

Business shouldn’t be stressful. But let’s be real, it totally can be.

Did you dream of building a business that gave you freedom outside of working for someone else? Financial and Time…

And what you got instead was constantly thinking and worrying about your business with your phone permanently in your hand? There’s a better way, and with strategy, systems and processes and useful information at your fingertips, you can create that financial and time freedom that was the initial reason you got into business in the first place.

I want to support you in making your business one that you love, that serves you and supports the life you are building and creating around it.